The results of the XMAS sale (see previous post) are clear. Mentioning the XMAS sale on Twitter, Facebook and linkedIn has generated traffic to this website. However, these hits didn't generate much (paid) downloads from the App Store: from 20-12-2012 to 31-12-2012 the total sales was ... 3 downloads of $0.99 each.
So, the immediate result of the XMAS sale has been negative: instead of the normal, regular amount of weekly (free) downloads, there has been 1.5 week without downloads.
Next week(s) will show the longer-term result. Will the (free) downloads return to the previouse level (or not)? Will be extra traffic to the website in the previous days result in additional (free) downloads after 1-1-2013?
To be continued.
So, the immediate result of the XMAS sale has been negative: instead of the normal, regular amount of weekly (free) downloads, there has been 1.5 week without downloads.
Next week(s) will show the longer-term result. Will the (free) downloads return to the previouse level (or not)? Will be extra traffic to the website in the previous days result in additional (free) downloads after 1-1-2013?
To be continued.
